1.
Identity
Define what you stand for and how your brand should be recognised.
2.
Presence
Strengthen how you appear online and offline — with clarity and intention.
3.
Strategy
Turn ideas into direction through simple, focused brand thinking.
Our Core Structure
1. Identity
-
Mission – What you exist to do.
-
Vision – The future you’re working toward.
-
Values – The behaviours you stand by.
-
Personality – The traits you consistently express.
-
Voice & Tone – How your brand “sounds” when it speaks.
2. Presence
-
Logo – A simple, scalable, recognisable mark.
-
Colour palette – 2–3 core colours, 1 accent.
-
Typography – Consistent type choices for clarity and style.
-
Imagery style – Photography and visuals that match your brand's personality.
-
Website – Clear, fast, valuable, trustworthy.
-
Social media – Consistent style, message, and posting rhythm.
3. Strategy
-
Where you show up – channels, platforms, opportunities.
-
Who you speak to – demographics + mindset.
-
Their goals – What they want to achieve.
-
Their pain points – What frustrates or blocks them.
-
Your solution – How you help.
-
Your signature - One signature message repeated everywhere.